It has been some time since we made a post onto our blog. Like many of you, we have been very busy working on client projects and new directions. We are working to provide more frequent updates going forward.
Some new things that we have been focusing on include:
We have been working with many of the more popular content management systems such as Joomla, WordPress, Drupal, ModX, ExpressionEngine and more for many years in some cases. We have stopped working with Joomla, ModX and the others in order to focus on building up our Drupal team. For as long as we have been working with Drupal, we have been thoroughly impressed with Drupal for the following reasons:
- It is a content management framework rather than a content management system. In other words, one can do so much more with Drupal than with just a CMS.
- Excellent documentation and support
- Scalability, robustness and flexibility
We are working on several very large and exciting Drupal projects now and will be writing about
E-commerce has been growing in excess of 10% per year since the beginning. This year, ecommerce is expected to continue to grow at a double digit rate.
We have several years of experience with Magento, OS-Commerce, Joomla carts and even built our own custom shopping cart. In setting up e-commerce websites for clients, we have learned that selling online is really made of three different things. They are:
- Marketing: Driving people to your website.
- Website: Where you make the sale.
- Analytics: How you see where people are coming from and what they do on your site.
All three elements need to be run concurrently in order for an e-commerce initiative to be successful.
We will be writing more about ecommerce in future posts.
Search Engine Optimization (SEO)
Search engine optimization is the process of improving a website or web page’s visibility to the search engines. There is on-page SEO which are those things you can do to your own website to improve visibility such as titles, descriptions, navigation, and content. Off-site SEO consists of those things that improve visibility that is not on your website. This includes such a thing as optimizing for keywords/phrases to create backlinks.
While SEO has been around for some time, it is still very important in driving ‘conversion’s or sales to your website.
Content marketing is an umbrella term that relates to the creation and sharing of content in order to attract, acquire and engage an audience in order to drive a conversion or sale. It includes social media, blog posts, e-newsletters, infographics, videos and more. We have found that content marketing is complementary to search engine optimization nd should be done hand-in-hand.
Web analytics is the measurement, analysis, collection and reporting of Internet data for the purposes of understanding Internet usage. There is both website analytics which monitors your website and there is social media analytics which monitors social media activity. The leading website analytics tool is Google Analytics which is available for free. However, you may have some costs associated with installing the code that enables tracking and setting up your reporting.
Information that can be obtained from Google Analytics includes
- how many people are visiting your site
- where your visitors are coming from,
- what they are doing on your site,
- and much more.
Social media analytics will reveal such information as to how your content is being viewed, shared, and used and by whom, where and in what numbers by social media.
Web analytics can be tremendously useful in monitoring the success of your online marketing strategies, social media activity, and website conversions.
In the coming days and weeks, we will be posting content on our blog discussing the above subjects and more. If you have a suggestion of what you would like to see, please let us know. We welcome your comments and we hope that you find this blog useful.
The SecureNext Team