The impact of social media upon society and business is increasing. This is becoming increasing apparent regardless of where you look. I have found three recent articles that are documenting this change. They are summarized below:
- The amount of time spent on social media is increasing.
- Social media platforms are still growing. Facebook is still king in absolute numbers but Pinterest is coming on strong with a 1,047% growth rate this past year followed by Google at 80%, Tumblr at 55%, and Twitter at 13%. Facebook is down -4%.
- Social media is becoming more about mobile social media. Time spent on social media increased 37% from 88 billion minutes in July 2012 to 121 billion minutes in July 2012. While PC use to access social media decreased 4%, access through apps or mobile devices increased 85% and 82%, respectively.